Facebook Ad
Clark & Cassidy Inc.
Need
Karen Clark helps business owners fix and systematize their finances so they make consistent profits, and she needed to drive enrollments in a live workshop as part of a digital course launch. This ad needed to grow her audience, make business finances feel less scary, and establish her authority as the guide who will get you through it.
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Solution
An ad loaded with approachability, authority, and a touch of humor makes a serious undertaking like overhauling your broken business finances feel achievable. I positioned Karen not just as an expert, but as a guide with the warmth and perspective to support the audience in achieving their goals. And of course, I wrote multiple versions to test against each other, helping maximize ROI by ensuring only the most successful version got significant budget.
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